IAB Membership Extended Way Beyond Publishers
Internet Marketing > ClickZ News Blog
Perusing the Interactive Advertising Bureau's membership pages, I came across a host of companies I was surprised to see, including several non-publisher firms listed as "General Members." I thought general membership (as opposed to associate membership) was exclusive to online publishers. Not so, anymore, I've been told.
According to chief Randall Rothenberg, the group revised its bylaws. Now membership is "open to sellers of interactive advertising inventory."
OK. So how come ad tech companies like Eyeblaster and ISP ad targeting firms NebuAd and Phorm, which serve and target ads rather than selling ads, are general members?
"We're still a sellers' organization," he responded. "But you always have to qualify that by saying there is so much breadth and diversity, the lines aren't as clearly drawn."
Full article at: http://feeds.clickz.com/~r/clickzblog/~3/321514427/080627-142001.html
Other Channel Data
Channel Title: ClickZ News Blog
Channel Description: ClickZ's editors opine on Internet marketing trends, search engine marketing, online advertising, branding and interactive media.
Channel Link: http://blog.clickz.com/
Time added to seo24 archive: 05:20:04 - 28/06/2008 - Current server time: 08:07:53
seo24 Category: Internet Marketing
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