MerchantCircle Gets Paid
Internet Marketing > ClickZ News Blog
Months ago I had a status-report type chat with MerchantCircle, which is essentially a service for small and local businesses that helps them establish a Web presence, get optimized for search, and connect with other complementary companies. At the time I asked them how many paid customers they had. Thousands of "members" didn't mean much to me if they weren't generating revenue.
Recently, the company announced it's built its paid membership ranks to 5,000, and has around 525,000 members. The firm claims its paying customers have increased ten times over since December 2007.
The company also recently hooked up with Yahoo to promote Yahoo's products to its members, starting at the end of the summer. It's not clear what that will involve exactly.
Whether those paying members will renew or upgrade to a more premium offering, of course, will really determine the company's growth and sustainability. MerchantCircle is also up against countless offers from all sorts of services, including ones from well-known brands with entrenched local sales teams.
Full article at: http://feeds.clickz.com/~r/clickzblog/~3/330196345/080708-174543.html
Other Channel Data
Channel Title: ClickZ News Blog
Channel Description: ClickZ's editors opine on Internet marketing trends, search engine marketing, online advertising, branding and interactive media.
Channel Link: http://blog.clickz.com/
Time added to seo24 archive: 04:40:04 - 09/07/2008 - Current server time: 08:26:10
seo24 Category: Internet Marketing
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