NBC to Offer Show-Specific Data on Streamed Content

Internet Marketing > ClickZ News Blog

NBC Digital Entertainment will begin offering demographic data on individual shows streamed on its site. NBC.com's show-specific will be provided courtesy of Nielsen Online's VideoCensus beginning in July.

Digital Media Sales SVP Peter Naylor said advertisers have been requesting the show-level data. NBCU claims it's the network to carry Nielsen's tags on its streaming video content. How long before CBS, ABC, Fox and Hulu begin offering similar granular visibility into their online video audiences?

Full article at: http://feeds.clickz.com/~r/clickzblog/~3/320699592/080626-135336.html

Other Channel Data

Channel Title: ClickZ News Blog
Channel Description: ClickZ's editors opine on Internet marketing trends, search engine marketing, online advertising, branding and interactive media.
Channel Link: http://blog.clickz.com/
Time added to seo24 archive: 03:00:05 - 27/06/2008 - Current server time: 00:06:43
seo24 Category: Internet Marketing