Quote of the Day: Ian Schafer on YouTube Buzz Targeting

Internet Marketing > ClickZ News Blog

"Isn’t advertising on the most pre-viral videos on YouTube (and using that as your inventory pool) sucking all of the demographic and contextual targeting out of it? It just feels to me like such a blatant attempt to lure advertisers into the ‘flavor of the minute’ [is] setting the effort up for failure in terms of ad performance.

Here’s the question I’m left asking: Is this going to be an effort that can command and justify higher CPMs? Or is this just another shortcut to associating ads with ‘cool’ content? We all know the ‘coolest’ videos on YouTube are created by non-professionals…"

-Ian Schafer, writing in his blog about YouTub'es new Buzz Targeting feature.

Full article at: http://feeds.clickz.com/~r/clickzblog/~3/290179055/080514-93300.html

Other Channel Data

Channel Title: ClickZ News Blog
Channel Description: ClickZ's editors opine on Internet marketing trends, search engine marketing, online advertising, branding and interactive media.
Channel Link: http://blog.clickz.com/
Time added to seo24 archive: 07:30:07 - 15/05/2008 - Current server time: 18:36:10
seo24 Category: Internet Marketing