The Scary Truth Behind Googles Broad Match Type

Search Engine Marketing > VKI Studios Blog

"With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and phrases containing your keywords."Just about everyone running a google adwords account has broad keywords inside their adgroups. This is mostly because this is the default match type. What most people don't realize is that bidding broad is like giving Google permission to waste your money on any terms its "expanded keyword matching technology" decides are "relevant". In many cases the terms can be far from relevant.So how do we find out what we are actually bidding on? [More]

Full article at: http://feeds.feedburner.com/~r/seo-and-usability/~3/259847227/The-Scary-Truth-Behind-Googles-Broad-Match-Type

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Channel Title: VKI Studios Blog
Channel Description: VKI Studios Blog - Professional Internet marketing and Website Usability Studies. More traffic, higher conversation rates, call VKI Studios today (866) 733-8899.
Channel Link: http://blog.vkistudios.com/index.cfm
Time added to seo24 archive: 21:50:13 - 29/03/2008 - Current server time: 12:16:16
seo24 Category: Search Engine Marketing