US Mobile Payments: Key Interim Steps for Driving Interest and Uptake

Internet Marketing > JupiterResearch.com

Recent US activity in mobile payment deployment has not spurred a groundswell of interest from consumers. Mobile payments will instead evolve as an element of the developing mobile ecosystem, requiring mastery of interim tactics (e.g., mobile marketing, mobile banking, purchasing experience) to drive awareness, interest, and business model clarity before transactional use reaches critical mass.

Full article at: http://www.jup.com/bin/item.pl/research:vision/77/id=100337/

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Time added to seo24 archive: 09:50:07 - 04/06/2008 - Current server time: 07:13:45
seo24 Category: Internet Marketing